Hunta AS: New Name, Sharper Story
tl;dr: We're legally Hunta AS now, the About page finally has a human face, and switching to Norwegian no longer reloads the whole site.
The company is now formally Hunta AS. Same org number, same people, new name on every surface you can actually see — terms, privacy text, support page, footer, handbook, structured data, both Norwegian and English. Contracts, GDPR controller lines, copyright clauses: all updated in one pass, so nothing reads like it was written by a company that no longer exists.
With the name settled, the story got a rewrite too. "Marketplace" used to be the whole identity, which never quite covered it. Now the site leads with what we actually do — we digitize hunting — and describes both halves: a free app with full iOS and Android parity for hunting teams, and a marketplace for finding and offering terrain. Three facts that were somehow buried are now on the page in plain language: the app is free, landowners keep the full price, and agreements are digital. That positioning got swept through the footer, FAQ, terms, privacy, SEO metadata and structured data in both languages — including one stubborn hardcoded line on the landing page that survived the first sweep and got hunted down after production called us out on it.
The About Us page took the biggest visual leap. There's a founder card now — photo, real bio, no corporate throat-clearing — which makes it the first genuinely human content on the page. The mission copy opens where hunting actually is today: phone calls, verbal agreements, tools that don't talk to each other. The sustainability section swapped vague ambition for concrete stewardship: harvest logging, digital quota follow-up, rural income. And the whole thing now wears the Hunta design system — paper and bone surfaces, serif headings, mono labels.
One papercut, gone: switching to Norwegian used to route through a redirect-only URL, blow up the data fetch, and fall back to a full-page reload. It now navigates straight to the right path. Language switching is instant in both directions, the way it always should have been.
What you get: a site that says the same thing everywhere, a company name that matches the paperwork, and a language toggle that doesn't flinch.
Renaming a company is mostly a paperwork exercise. Getting every page to agree on what you actually do is the fun part.